You can launch two or three different pricing options paired with different packaging sizes simultaneously, and observe actual customer inquiry and transaction responses rather than just looking at survey checkboxes. The gap between "willing to tick a survey box saying they want to buy" and "actually placing an order" is significant. Real price elasticity should be determined from transaction behavior. During execution, all inquiries, quotation exchanges, and customer feedback must be centralized in one place to avoid scattering across email or messaging apps, so you can conduct effective comparative analysis afterward. In the case study, the manufacturer discovered that customers responded best to the mid-range option and were even willing to accept a slightly higher price point, which led them to adjust their overall product positioning and quotation strategy.