The news says Taiwan's exports hit a record high, so why do orders keep dropping at our factory?

This gap is real. Export growth is highly concentrated in a few product categories. Taiwan's total export value did rebound to $47.5 billion in 2024, but information and audiovisual products alone jumped from $61.3 billion in 2021 to $132.5 billion—a gain of over 116%. Meanwhile, plastic and rubber products declined 34.4% in the same period, base metals fell 22.6%, chemicals dropped 21.8%, and machinery declined 13.3%. The overall number looks good, but internally it shows extreme polarization: the strong get stronger, the weak get weaker. The Ministry of Finance confirmed that among the 11 major export categories in 2023, only information and audiovisual products showed positive growth; all others contracted. So your order decline is not an illusion or necessarily a management problem—the growth curve in your sector has simply shifted out of the main shipping lane.