It's not your problem—this is the new normal in global markets. Product cycles are shrinking, consumer preferences shift rapidly, and large enterprises often misjudge their own R&D budgets. That's why they monitor their supply chain instead: observing who has products closest to market demand, who responds fastest, and who understands packaging and presentation. This is actually a risk outsourcing strategy—they're delegating market experimentation to you. Once you understand this logic, you shouldn't wait for customers to provide direction. Instead, learn to propose "hypothetical market" solutions first, letting customers read market signals from your actions.