The article provides a useful observation framework: machine tools have declined for three consecutive years, but during the same period high-end equipment and AI-related demand have still grown. If your orders are declining, you can start by asking a few questions: Are there competitors whose orders are still increasing? What specifications of products are those growing players making, and what types of customers are they selling to? If you find that even though you're all in the machinery business, higher-end or niche-market competitors are not declining while your decline concentrates on mid-to-low-end or traditional equipment, this is usually not a cyclical downturn issue but a structural repositioning of market demand. A cyclical downturn shrinks overall and then recovers; a structural problem means demand has permanently shifted to different solutions or different suppliers—the response strategy for each is completely different.