The article points out that the first screening round of current B2B purchases happens through Google search, website content, digital catalogs, and online comparison tools. The starting point is making your product information clear, accurate, and findable in these places. Practically speaking, you can begin with three things: First, organize your product specifications so they exist not just in your sales team's quotations but in an external-facing presentation. Second, let existing customers view your trading conditions and inventory online, reducing the friction of having to re-exchange emails every time you quote. Third, be able to quickly provide a complete, professional quotation to new potential buyers instead of hastily assembling information. These three steps don't require a large digital transformation budget, but they can evolve your sales operation from 'waiting for calls' to 'making yourself discoverable.'