When all business transactions happen through salespeople's private messages, scattered emails, or public platforms, you never know: which products customers view most, which price tiers they hesitate on, which quotations stall longest—these are the critical insights for deciding "which markets deserve investment, which products need strategy adjustments." According to Shopify Plus forecasts, B2B revenue from digital channels will surpass 56% by 2025. Once transactions go digital, whoever keeps this behavioral data in their own system can make more accurate product decisions, ad placements, and customer management. Conversely, if data stays on someone else's platform, you can only blindly guess market demand after the fact.