Start with 'having records'—you don't need a complex analytics system from day one. First, consolidate order, quotation, and shipping data in one place so historical data can accumulate. With this foundation, you can then ask: which products have high conversion rates, which markets have low customer repeat purchase frequency, when does inquiry volume peak. These questions can be answered using your own accumulated historical data without needing external market reports. The shift to data-driven operations is gradual. The essential first step is ensuring every transaction has structured records instead of remaining scattered across Email or chat logs.