I want to enter European and American markets, but buyers are unwilling to place trial orders due to high MOQs. What should I do?

High entry barriers are the most common obstacle to trial orders in new markets. Consider adjusting your quotation structure: offer a small-quantity express delivery option with taxes and shipping included, so buyers don't have to deal with the uncertainty of import duties and logistics costs. Their evaluation shifts from "Can I absorb this shipment?" to "Does this product have a market in my store?", making the trial order decision much easier. This approach works especially well for retail or small distributors with limited capital and high inventory pressure. If the first trial batch succeeds, they often become stable repeat customers. When designing quotations, set different condition tiers for trial orders and bulk shipments, so buyers can see "better terms after the trial," naturally creating an incentive to increase orders.

Pricing strategyMOQFinding buyersFrom 第3章|從報價策略開始設計市場