Your quotation structure should make retailers see three things at a glance: the price they can sell at (MSRP suggested retail price), the margin they make (the gap between your shipping price and suggested retail price), and how low their procurement risk is (small minimum order quantity, fast shipping). First, establish your suggested retail price clearly, then work backward to set your shipping price, ensuring distributor margin falls within market standards—this gives stores the incentive to actively promote. Pair your shipping method with small-quantity prepaid courier delivery, so they can test-sell without massive inventory buildup. This is the most direct way to lower trial order barriers. Your quotation document itself should be clear too—lay out terms, costs, and MOQ all at once so they don't need follow-up questions. Otherwise communication friction will be too high and you'll lose the opportunity.