The model described in the article poses a direct risk to buyers: the supplier's survival depends not on your orders, but on capital and platform traffic. This means several things:
First, product lifecycles become extremely short. A model selling today may be discontinued in three months, making spare parts and after-sales support difficult to guarantee. Second, these suppliers' decision logic is trend-chasing and replication, making quality consistency hard to control—the same specification from different production runs may vary significantly. Third, if the supply chain breaks down, suppliers can vanish suddenly, leaving orders, warranties, and after-sales support in limbo.
For procurement teams, the recommendation is to shift the focus of supplier evaluation from "how low is the quote" to "what is this supplier's order structure"—is their customer composition stable? Do they have recurring buyers? Answers to these questions predict supply stability better than a single quote.