The most common trap in highly fragmented traditional industries is pouring digital resources into "making existing processes run smoother," such as creating fancy quotation templates or moving order records to the cloud. These help, but the marginal gains are limited. What's worth prioritizing is the work that "expands who you can serve"—that is, converting information that previously required human communication into a form buyers can self-service. Concretely, you can start with structuring product data: organize specifications, MOQ, and price ranges clearly so internal staff don't have to reorganize them every time and external buyers can understand them. Next, make the inquiry process lower-friction—buyers shouldn't need to email first or wait for a business development team to get basic information. Once these two things are done right, subsequent digital investments have a foundation to actually deliver value.