Try a simple test: give your currently published product information to someone who doesn't know you at all—not a colleague, not an existing customer—and ask them to decide within five minutes whether the product suits them and whether they can try to calculate purchase quantity and price. If they can't, then your page is designed only for familiar customers. Common problems include: specs listed only with internal part numbers and jargon that outsiders can't parse; no MOQ or tiered pricing, forcing buyers to inquire; no explanation of which use cases or industries use this product; language only in Chinese, or translations that are stiff. The fix is to turn "information you need to ask about" into "information anyone can understand without asking." When buyers can form basic knowledge of your product without needing business development support, they're motivated to send an inquiry.