When AMMEX faced a 670% spike in disposable glove demand during COVID-19, they moved their order channel to a digital commerce platform—letting customers place orders directly on the website instead of through manual sales input. This change wasn't just "saving one step"; it meant order volume could scale with system capacity, no longer constrained by headcount. There are two practical priorities: first, the digital channel needs to be running during normal times so customers get used to it; second, the fewer manual entry steps, the less likely the process collapses during a crisis. They completed the transition in 10 weeks, and nearly 90% of customers eventually switched to the digital channel. Building processes after demand spikes is usually too late—digitalize workflows during normal operations.