After running ads, how do I know which version of my website page keeps visitors engaged longer?

You can analyze this using website browsing behavior tools. These tools are like installing a surveillance system on your website—they can record visitors' browsing paths, time spent on pages, scrolling behavior, and where they exit. By finding these pain points, you can then adjust page content, layout, or the position of call-to-action (CTA) buttons in a targeted way. This optimization approach based on actual behavioral data is more effective at improving conversion rates after visitors click on your ads than making changes based on intuition, allowing you to get more value from the same advertising budget.