During an economic downturn, what's wrong with focusing all efforts on landing one major customer?

There's nothing wrong with pursuing a major customer. The risk lies in making it your only strategy. The article cautions that if your business rises and falls with a single major customer, and you simply repeat this cycle by finding another large buyer after losing one, you're stuck in the same dependency pattern. Even if the current relationship seems stable, you should simultaneously invest in what comes next—understand other buyers' needs and build channels to reach the market. Ask yourself: if this customer doesn't renew next year, what other connections does your company have to keep receiving inquiries?