The article's starting point is this: having production capacity does not mean you can only wait for importers or brand owners to assign designs. Overseas retailers and procurement professionals also search online for products and sources. Manufacturers can begin by understanding what these buyers need and making sure they can find your products and understand them clearly. Language, culture, marketing, and branding are all challenges that need to be addressed, but you shouldn't abandon the idea of directly reaching demand because of them. The article does not argue that you must build a brand first before taking this step.