This is a common challenge in B2B export sales today: more channels mean attention is more scattered, and buyers only check sources they already trust or are accustomed to. A more practical approach is to abandon the "broadcast and wait" mindset, and instead clearly define "who is most likely to buy," then concentrate resources on the channels and formats where that audience actually appears. Specifically, start with your existing order data: which products, regions, and buyer types have the highest historical conversion rates? Build from that foundation to find similar potential customers, rather than telling the same story to everyone. This targeted approach is far more effective against information overload than blind exposure.