The article's core advice is: clearly define your target audience first, then concentrate resources. For resource-limited small and medium export businesses, "trying every channel" isn't realistic or necessary. A more effective approach is to look back at your own past orders and customer data: which markets, product types, and buyer scales have the highest conversion rates? Use that as the foundation to decide where to invest next, rather than chasing every new trend the media or AI highlights. At the same time, maintaining stable existing customer relationships often has better ROI than acquiring new customers. In an environment where audience attention is scattered, customers who already trust you are your most valuable asset—hardest for competitors to steal. The strategic core is focus, not comprehensive expansion.