The article points out that organizational thinking habits and external audience bias are actually the same type of problem: people tend to stay within familiar frameworks. For export teams, this inertia often shows up as continuing to use the same sales pitch, the same trade show list, and the same quotation format, even as the market changes. The breakthrough approach is usually not convincing everyone to change all at once, but rather starting with concrete small adjustments that accumulate results: for example, try a new follow-up method with one customer first—if it works, then roll it out. Letting data speak is also very effective. When the team can see "which approaches actually brought inquiries or orders," it's more convincing than management directives to change. The key is lowering the barrier to "trying new methods," not requiring a complete overhaul all at once.