This is a problem almost every new product faces—the product itself may be fine, but consumers have no reason to trust it yet. Wang Pengjie earned only 600 yuan a day at first, and even free samples didn't work until he created an opportunity for consumers to "take the first bite." In practice, consider a few directions: First, lower the barrier to trial—for example, small-batch experience packs or sample programs let potential customers get to know the product with low risk. Second, actively create contact opportunities, such as trade shows, co-branded activities, or partnerships with existing trusted sources. Third, accumulate real reviews so later buyers can see previous users' experiences. The key is not to "persuade" but to find ways to give people a chance to verify it themselves. Trust forms after experience, not from advertising.