Our performance relies on just a few major clients, and we want to develop new markets but don't know where to start. What should we do?

Client concentration is one of the most common risks for Taiwan's small and medium manufacturers. Entering new markets doesn't have to happen all at once—start with "small-scale testing." Pick a few willing partners from your existing overseas clients or cooperative distributors, design two or three product variations (such as different specifications or price points), and run one cycle in a representative market. The key is to keep records of every order and customer feedback; don't rely solely on what your sales staff remember. During the testing phase, change only one variable at a time so results are clear. After completion, use actual data to decide whether to scale up, adjust, or abandon—not gut instinct. This risk-spreading approach is slower, but it won't leave you vulnerable to a major loss from betting wrong on a market.

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