The prerequisite for data-supported decision-making is "what are you tracking." Many SMEs actually have data, but it's scattered across emails, Excel files, and Line conversations, making it impossible to consolidate. The first step is to centrally record transaction behavior—which products get inquired most, which customers reorder repeatedly, which markets are seeing growth in order value. This daily order and quotation data itself is the most direct market signal. With this foundation, you can then analyze "which product line deserves investment, which market deserves deeper focus" with evidence. Centralizing orders, quotations, and inquiries in one system management means the data itself starts speaking. You don't need additional analysis tools to see direction.