Platforms do lower the barrier to being found, and that value is real. But there's one thing you need to pay attention to: all behavioral data on the platform—where buyers come from, what they viewed, how long they stayed on your page, why they didn't place an order—all of that belongs to the platform, not to you. Every transaction you close feeds data into the platform's algorithm, yet your next pricing decision still relies on intuition. If your goal is to help buyers truly feel your differentiators—quality, certifications, years of craftsmanship—rather than just being compared with a dozen competitors next to you, then having a contact point outside the platform that belongs only to you matters. Keeping structured records of inquiries, quotations, and transactions in your own hands builds assets you can accumulate. These two things don't conflict: let the platform drive traffic, but manage the relationship yourself.