Our products have many advantages in craftsmanship and certifications, but buyers only seem to ask about price. What should we do?

This phenomenon is partly caused by platform structure. When you're listed alongside competitors on the same interface, buyers naturally enter comparison mode because that's the platform's browsing logic. Your Taiwan manufacturing, German certifications, 28 years of craftsmanship expertise—on a price comparison spreadsheet, these equal zero. Not because buyers don't care, but because the interface gives no space to express these strengths. There are two directions to solve this. First, give buyers a place outside comparison to truly understand you—a product page you control, where you decide how to present specifications, attachments, application scenarios, rather than conform to platform templates. Second, convert your accumulated industry judgment—which specs sell in which markets, which inquiries are really price negotiation preludes—into structured records. This lets that judgment land somewhere, instead of living only in one person's head.