Our company relies on a few major customers. We want to develop new markets in Southeast Asia but don't know where to start. What are some practical entry strategies?

We recommend starting with a "small-scale pilot" rather than full-scale distribution from the beginning. The concrete approach is: first select a target region or a small group of potential customers, launch a new product or trial package, and set clear, quantifiable test objectives—for example, "achieve a 5% inquiry-to-conversion rate within 3 months" or "find a sustainable channel partner." During the process, conduct A/B testing on different pricing options to identify the price range customers truly accept, rather than relying on guesswork. This "fail fast, learn fast" method validates market assumptions with minimal resources, avoiding the risk of large upfront investment only to discover the direction was wrong. Throughout the pilot, track inquiry count, order count, and customer feedback so that each test becomes a basis for informed decision-making.