How do you manage differentiated quotations for different buyer tiers in practice?

The challenge with differentiated quotations is execution: the same product must have different prices and terms for importers, distributors, and retailers, yet you cannot let each party know the others' terms—otherwise channel conflict easily arises. In practice, it is recommended to establish independent quotation conditions for each buyer category, including price tiers, minimum order quantities, payment methods, and delivery terms for each level. Each time you issue a quotation, automatically apply the corresponding conditions based on the buyer's category to minimize human error. After sending a quotation, retain version records to verify that both parties' agreed conditions match and to provide evidence if disputes arise.

Pricing strategyPayment termsSupply chainFrom 第2章|重新理解通路角色的價值流動