Response speed is critical in B2B conversion—research shows the first respondent wins the order far more often. To shorten response time: First, make your inquiry form collect sufficient information (items, quantity, target market, lead time) so sales can quote directly without back-and-forth confirmation of basics. Second, build templates for common Quotation conditions including Incoterms, payment terms, and tiered pricing—don't start from scratch each time. Third, centralize inquiry records in one place instead of scattered across mailboxes so you can track which inquiries are pending and which customers have been followed up. If inquiry volume is high, consider automating part of the Quotation process—the system auto-populates price and terms based on buyer conditions, sales reviews and sends it without rebuilding each time. Integrating this workflow into a unified system where Quotations, POs, and follow-up communication live together also prevents version confusion.