As a distributor, how should you work with manufacturers to avoid having the market you've painstakingly developed get bypassed by the manufacturer's direct sales?

This is a structural risk distributors face long-term, with no one-size-fits-all solution. However, several approaches can mitigate this risk. First, make distribution protection clauses explicit in your agreement from the start of cooperation, including regional exclusivity, no direct platform sales to end customers, and profit-sharing mechanisms for order referrals. Second, make yourself an irreplaceable bridge for the manufacturer—master customer relationship depth so that when the manufacturer directly contacts end customers, they cannot replicate your service capability. Third, don't build your value entirely on a single manufacturer; diversifying supply sources gives you negotiating leverage. Fourth, regularly confirm cooperation boundaries with manufacturers and proactively adjust when market conditions change. A distributor's core competitiveness is 'market understanding and customer trust.' Protecting this advantage is the foundation for long-term survival.