Stable existing customers are an advantage, but that doesn't mean new sources of customers will appear automatically. The core issue is: if your current customers reduce orders, or larger market opportunities emerge, do you have a mechanism to let unfamiliar buyers discover you proactively? According to the survey cited in the article, over 60% of Taiwan's SMEs say they don't know how to start international marketing, and among companies that rate themselves as technology leaders, fewer than 15% have the ability to reach buyers directly. This means being "technically strong" and "discoverable by buyers" are two different things. True hidden champions—like German Mittelstand companies—have over 60% with their own brands and global channel strategies; they don't rely on passive waiting. Without actively establishing your own narrative, your market position will be defined by distributors or competitors instead.