The term "hidden champion" comes from German scholar Hermann Simon and refers to enterprises that hold a globally leading position in a specific niche market but are not widely known. The key is "globally leading position"—it's not just about strong technology, but about having pricing power and channel strategy in international markets. The article points out that over 60% of German Mittelstand hidden champions have their own brands and global channel strategies. In contrast, many Taiwan SMEs' "low profile" is often not because the market is already captured, but because they lack international marketing capability and digital visibility mechanisms. The biggest difference between the two is not technology, but whether they have the ability to actively define their own position in the global market, allowing buyers to understand their value even without an introduction.