The core issue is: what does a buyer see when they first encounter you without a distributor or introduction? The article's key point is "if you don't speak for yourself, others will; if you don't show yourself, others will define you." The starting point for controlling your own narrative is articulating what problems you solve and why buyers should choose you over other suppliers, in the buyer's language. Practical approaches include: multilingual product pages (specifications, applicable scenarios, and terms all clearly organized), telling your story on platforms like LinkedIn where buyers are active, and formatting successful cases into externally readable formats. This is not brand advertising, but allowing strangers to self-evaluate whether you're a good fit before even contacting you. If you leave this to distributors, you lose control over defining your value and remain just one node in someone else's introduction chain.