In most cases, it's not. According to research by Google and Gartner, 70% of B2B buyers have already completed half to 70% of their decision-making process before they actively contact a supplier. This means buyers don't wait for your quotation to start evaluating—they first research online, compare conditions, and then decide whether to reach out. If the information you provide at this stage isn't clear enough—specs hidden in PDFs, prices only quoted upon request, payment terms never mentioned—buyers won't contact you. They'll simply move on to a competitor with more complete information. So when business card leads don't generate inquiries, it's not because they're uninterested. It's because you didn't give them a reason to proceed during their self-evaluation phase.