The shops interviewed in the article show significantly different attitudes toward E-Bikes, and it's worth understanding them separately. The Westside Bike & Snow case shows that the pandemic drove E-Bike demand to surge, with low-cost commuting needs making electric bicycles grow noticeably. The store manager at Dutch Le fiets directly says E-Bikes have high margins and are worth promoting as a main product, pointing out that early confusion over specs has been resolved through market selection, leaving relatively stable brands. However, the owner of Bike corner chose not to get involved because E-Bike components are standardized with little room for customization. These three positions reflect different store positioning: mainstream commute market, profit-driven retail, and personalized niche. The type of supplier suitable for each is completely different. Before Taiwan manufacturers visit European buyers, they need to first judge which positioning the other party belongs to, then decide how to approach them. You cannot use the same pitch to every shop.