B2B customers don't naturally leave reviews the way consumers do, mainly because they don't see reviews as part of their workflow, and enterprises are often cautious about public information. To increase review volume, the most effective method is requesting feedback proactively after delivery at an appropriate time, either through manual outreach or automated systems, while keeping the process as short as possible—just one or two questions plus star ratings. If customers are unwilling to leave public reviews, ask if they'd share anonymous feedback or authorize you to cite their industry and region only. Another alternative is inviting them to participate in case study interviews, compiling the story into material both parties can use. For customers, this provides marketing exposure; for you, it generates more convincing content than a simple review. The key is lowering the barrier to participation, making leaving feedback something people can complete with minimal effort.