Yes, that's the core point of this article. After decades in traditional manufacturing, a company's greatest asset often isn't capital or equipment, but deep industry understanding and customer trust built over years. Yet many owners sideline this advantage during transformation and chase IT expertise and digital marketing tactics where competitors are already strong — playing by others' rules on their home field. The right approach is 'lead with our strength': first clarify what unique value your customer relationships and industry knowledge can create, then use digital tools to amplify that value, rather than digitalizing for its own sake. The difficulties you've solved can't be copied by competitors. When you choose to compete on others' strengths, that's real wasted effort.