This is a classic 'stretched too thin' symptom. Every time you hear customer needs, you add features and services — it looks market-responsive, but actually scatters resources and dilutes focus. The article's advice is to first establish one success story: clarify direction, get operations smooth, build team alignment, then you have a foundation to replicate and scale. This applies directly to traders: when entering new markets, nail down one product category, one region, one customer segment first, confirm the business model works, then expand horizontally. Meanwhile, this directly impacts employee retention — companies with clear strategy and prospects keep good talent; companies with murky direction lose their best people first.