When in-person contact is limited, B2B business development and client maintenance must shift to online channels. Short-term, maintaining existing customers is more important than acquiring new ones—ensure that quotation, PO, and shipment confirmation communications can be completed entirely online, reducing delays and errors from email back-and-forth. For potential new customers, being able to find your product information online and see clear specifications and trading conditions is a prerequisite for them to start inquiries. Organizing your catalog, MOQ, and payment terms into an online, searchable format so buyers don't need to email first to understand basic information is the most worthwhile investment at this stage.