This is a common internal communication challenge many digital champions face. You can start with a "readiness assessment," breaking transformation into three dimensions for decision-makers to confirm together: technical foundation (existing systems, data quality, network infrastructure), human resources (who manages daily operations, who handles training), and management's sustained commitment level. By laying out these three areas and discussing them one by one, you naturally guide the discussion toward "what are we ready for now and what are we still missing?"—a pragmatic consensus rather than directly saying "your expectations are too high." I also recommend replacing vague goals with concrete KPIs, such as "reduce the average time from quotation to confirmation from five days to three days within three months." Progress becomes trackable and results measurable, making decision-makers more accepting of the need for sustained investment in transformation.