Start with "the process that most impacts closing deals," not a complete overhaul. For foreign trade companies, this is usually the inquiry-to-quotation and PO management segment. After a buyer sends an inquiry, how long until you respond? Is your quotation format clear to them? Can you quickly pull up your transaction history? If you're handling these with Email and Excel, each new customer adds more chaos. First, systematize this workflow—centralize inquiries, quotations, and POs in one place, keep version control of every exchange, and make it easy to compare what the buyer changed at a glance—then you're in a position to explore more advanced data applications. When selecting tools, prioritize solutions that sit outside your existing ERP or inventory system without requiring a full replacement, minimizing adoption friction.