Yes, and traditional trading companies are actually the ones who need it most and are best positioned to implement it. The barrier to digital transformation isn't technical knowledge—it's digital literacy, which means being able to ask the right questions, knowing who to turn to for help, and being able to convert business experience into actionable digital workflows. You don't need to write code, but you do need to know what tools exist today that can help you respond to inquiries faster, make your product information self-explanatory to customers, and stop relying on a single senior salesperson's knowledge. In practice, we recommend starting with a few small things: structure your product information so specifications and prices are clear at a glance, standardize your common quotation terms so you don't have to retype them each time, and establish a fixed process for inquiries and follow-ups instead of everyone doing their own thing. None of this requires an IT department—what's needed is for leadership to commit to standardizing workflows.