Trade show time is extremely limited, and your sales team can't give a complete presentation to every visitor. The traditional approach is to hand out a catalog and hope they follow up, but that usually leads nowhere.
A more effective approach is to demonstrate how to use the online platform right at your booth. Show potential customers that they can find the product specs, MOQ tiers, and Trading Conditions they need directly on the platform—no need to wait for your sales team to reply. Once they start using this channel for inquiries, the product introduction process becomes largely automated, and your team only needs to step in when a customer has complex requirements or reaches a decision point.
There's another benefit: this naturally filters out casual visitors and lets your sales team focus their energy on genuine prospects with real purchasing intent, rather than exhausting themselves answering basic, repetitive questions.