The traditional approach is to prepare a few presentation slides or quotations beforehand, but when a customer raises a different concern during the meeting, your sales team often has to go back and reorganize everything, then present a new version at the next meeting. After several rounds of back-and-forth, time just slips away.
If you can present different proposals directly through your B2B e-commerce platform during the meeting, when a customer questions a condition, you can adjust it on the spot and show them the results immediately—change a specification, adjust the quantity, apply a different Trading Condition—so they see the outcome of the scenario shift right away. Once both sides reach agreement, you can feed the discussion directly into a quotation, guide the customer to confirm the terms right there and convert it into a formal PO, avoiding post-meeting confusion where people remember things differently.
The key to this approach is shrinking the distance between "discussion" and "placing an order" so that the decision happens at the moment of highest consensus, leaving no room for second thoughts or hesitation.