Trade shows remain important, but more and more buyers search online and filter options before contacting suppliers. Even in highly B2B industries like chemical raw materials, leading companies can see over 2 million unique monthly visitors, with paid traffic accounting for 10%. In contrast, Taiwanese companies relying solely on organic traffic in the same sector may have fewer than 2,000 monthly visitors. Digital advertising and paid traffic complement organic channels like SEO and content—this is now a standard marketing cost, not optional. Not advertising means being absent when buyers search, effectively handing opportunities to competitors who invest in digital marketing.