Ads drive traffic, traffic generates inquiries, and inquiries require manual responses—this is the dilemma many B2B companies face when increasing ad budgets: volume grows but headcount doesn't, and potential buyers wait long for replies, reducing satisfaction. To break through this bottleneck, shift from "handling inquiries after they arrive" to "letting buyers complete most of the process within the catalog": after logging in, buyers see prices and conditions tailored to them, find products, confirm specifications, and even place orders directly. Repetitive inquiries no longer require individual sales responses; staff can focus on complex cases requiring judgment. Traffic from ads then truly converts to orders instead of becoming more unanswered emails.