We've already deployed an internal system—why do we still have to copy and paste for shipments?

Centralizing internal data doesn't mean external handoffs are already connected. The article's example shows that companies invest in implementing a system, yet when shipments go out, staff still copy data into emails sent to freight forwarders. The manual step remains unchanged. When reviewing workflows, trace data all the way to how it reaches external partners and how their replies come back into the company system. The improvement focus is connecting these handoff points, so data organized internally can continue to be used, rather than just checking whether internal functions are complete.