The article's recommendation is: don't start with the most complete solution, but with the single pain point that is blocking your orders right now. For many companies, the first step can be creating a single centralized place to store product data, so customers don't have to wait for you to reorganize and email specifications and prices each time they ask. The second step is to standardize your quotation and PO workflow so all salespeople work the same way and managers can track progress. Once these two things are done, you'll notice inquiry response gets faster, customers stop waiting, and losing a salesperson doesn't mean losing all their information. Digital transformation isn't about replacing all your systems at once—it's about making every workflow more repeatable and less dependent on individual people. From this angle, the starting point is clear: take the part you currently rely most on people's memory and email for, and get it running in a system first.