The article's core analogy is: just as people once treated books as gospel, don't let that same mindset happen with AI. With each wave of new technology adoption, some people stop independent thinking because they 'believe what the tool says is right,' and get eliminated by the market. Others use the new tool as a springboard to move faster and think further, creating differentiation. For SMEs, AI's efficiency gains are real, but if the entire industry uses the same AI tools and receives the same recommendations, differentiation depends on what AI cannot provide: your customer understanding, your market judgment, and your courage to challenge the status quo.