The article recommends this sequence: first integrate processes, then accumulate data, then test markets. In practice, the most worthwhile place to start is usually "the process that is most error-prone, most labor-intensive, but must be done every day"—order management and quotation workflows typically meet all three criteria. The first step is to map out how long it currently takes for an order from receipt to shipment, how many people are involved, how many tools are used, and which steps fail most often, then find tools targeting that specific bottleneck. Data habits should be built from day one rather than waiting until "processes stabilize"—without data, subsequent market testing and decision-making have no foundation. Employee training and market pilot testing can run in parallel, but don't rush to do too many things simultaneously. Let each step show concrete improvement so the team has confidence to continue.