Brand positioning adjustments are typically not a one-time overhaul but a continuous fine-tuning process. Starting from sales data, you can first clarify: which price ranges our deals concentrate in, which markets deliver better margins, and which customer groups are most stable. These facts themselves become the basis for positioning. Pricing strategy can begin with analyzing the quotation-to-order conversion process—if a market shows high inquiry volume but low conversion rate, it's worth testing lower MOQ or adjusting tiered pricing to see if conversion improves. Remember that brand positioning adjustments affect the entire communication approach (website, catalog, trade show materials); you cannot simply change pricing alone. Overall messaging must be consistent so buyers have clear recognition of your positioning.