Orders from platforms mean customer relationships, data, and contact lists belong to the platform. Once they change rules or fees, you have little leverage. The core advantage of your own website is complete control over buyer experience and the ability to accumulate your own data and contact records with every visit. The real question isn't "Is traffic high enough?" but "Does the website give buyers enough information and interaction tools to complete 70% of their decision process independently?" If your site only shows product images and a contact form, low conversion is a functional design problem, not an inherent issue with websites themselves. I recommend auditing: Can visitors self-select after arriving? Can they see pricing and terms that fit their needs? Is there a clear next action? Once you address these gaps, your website shifts from showcase to a genuine front-end sales channel.